Our story starts back in 2017 when our founder Madison, felt it was time to move from Home Town Mildura and create a beautiful streetwear destination on Melbourne’s Mornington Peninsula - located in the heart of Main Street Mornington.
A store that offered beautiful, high-quality men and women's clothing combined with an amazing and memorable in-store experience that left you feeling inspired and excited about fashion.
So with this idea + dream, Main Street Collective was born.
Almost 7 years have passed since then, and we are slowly phasing out menswear and eventually will be an online only store, but that doesn’t mean the vision, passion or dream has changed at all.
We pride ourselves on offering on trend, easy to wear, lifestyle and fashion pieces of the highest quality that don't break the bank.
We want to be known as unique, different,
selling products that you can't just find 'anywhere'.
We live and breathe what we do which is why after all these years we are still growing and evolving, enabling us to offer the best service and collections possible.
Our VIP framework helps to create connections on a personal level with our regular customers, both in our boutique and online store. We are home to the latest trends in women’s fashion and this is only the beginning.
We are so excited to have you here.